Campaigns

Unleash your power! Smiggle has partnered with Marvel to create an exclusive and limited edition collection featuring your favorite Marvel Super Heroes. Have courage, kindness, knowledge and loyalty just like a Marvel Hero!Take your spider sense to the next level with this incredible Hooded Junior Backpack. Store everything you need..

Hello Smigglers! Meet our newest collection filled with the most epic creature combinations. Pur-maid, Pug-icorn, Uni-fly, Tiger-bot, and Dino-roar are eager to join you on your next wild adventure.Meet our most versatile backpack yet! Alongside this super functional design, it features two custom hooks that perfectly attach to our matching..

Take a walk on the Bright Side with our brand new collection featuring ultra-fun prints full of all the smiles and giggles you can imagine!Rock Smiggle style at school with our Bright Side Classic Attach Backpack. It has three compressed compartments to store stationery, technology, snacks, and more! Also features..

Experience the wonders of legendary creatures and dancing suns in our Cosmos collection. It features a sun-kissed print, a shimmering finish, and stunning golden touches.Embrace golden sunsets and cosmic wonders with our Cosmos Classic Backpack. This sparkling backpack features holographic sequins, a shimmering rose gold coating, and a stunning print!..

Let the fun explode with this must-have collection! We redesigned our fans' favorite Popem Popit Poppies and incorporated all the fidgety fun into our classic school essentials!This totally fun Popem Popit Poppies Backpack has all the favorite features of our classic backpacks, including 3 compressed compartments, double drink bottle holders,..

Get ready for tons of smiles and giggles with our stunning Glee Chelsea Backpack! This backpack comes with 3 large, compressed compartments for all your school supplies, a 13 inch laptop compartment, and a super secure clip closure to keep everything together. Plus, its large front pocket fits perfectly with..

Smigglers, meet your new Best Budz! Get ready to join these cute and cuddly companions on all wild adventures with this epic collection! Store all your essentials in complete Smiggle style with this Best Budz Classic Backpack. It has three compressed compartments to store stationery, tech, snacks and more! Also..

Bring the excitement of virtual worlds into everyday life with our Beta collection!Pack your school essentials with our Beta Classic Backpack. This backpack features a soft-touch texture and an embossed front pocket with a transparent flap, so they can easily see what's inside! It also has 3 zippered compartments to..

Come and discover our delightful Fun Fair collection where the magic of lively carnival festivities and sweet treats comes to life!Show off some carnival fun with our sparkling Fun Fair Classic Backpack! This premium backpack features dual drink bottle holders, padded adjustable shoulder straps, and three zippered compartments to store..

Explore new lands and meet legendary creatures with our fantastic Hi There collection! There’s so much to discover featuring Pur-maid, Uni-fly, Tiger-bot, Dino-roar and Snuggly Koala!Embark on new adventures with our Hi There Classic Insert Backpack. It has three zippered compartments to store your stationery, technology, snacks, and more! It..

Unlock Epic Adventures with our bold collection! From space to underwater wonders, flower power, galactic treats, and awesome games, there's an adventure for everyone!Travel in style with our Epic Adventures Weekender Bag! This bag, the perfect combination of storage and style, features a super spacious zippered compartment that holds everything..

Stay in the game with this amazing gaming backpack featuring 3D lens panels and metallic coating! The design includes four main compressed compartments with dual hidden zippers; dual drink bottle holders; a 15-inch laptop compartment; a media pocket with headphone access; padded adjustable shoulder straps; and a name tag. A..

Hooray, it's our 20th birthday! Celebrate Smiggle's 20th year with this limited edition collection full of bursting party fun!Show off your Smiggle style with our 20th Birthday Classic Backpack! This super stylish backpack features a sparkling gold fabric, character zips, and a fun graphic print! It also has 3 zip..

Let colors shine with our Vivid collection full of bold patterns that inspire vibrant lives and wild dreams!Add a lively touch to school and travel adventures with our vibrant Tram Backpack! It features 3 zippered compartments with plenty of space, amazing design details including motion-activated light-up wheels, and a great..

Let colors sparkle with our Vivid collection full of bold patterns that inspire vibrant lives and wild dreams!Add a lively touch to school and travel adventures with our Live Tram Backpack! It features 3 zippered compartments with plenty of space, amazing design details including motion-activated light-up wheels, and a fantastic..

Discover, play, and take me far away! Embark on magical adventures filled with smiles and giggles with our Away Collection!Traveling in style has never been easier! Our Away Weekender Bag is the perfect combination of storage and style. It features a super spacious zippered compartment that holds everything you need..