New Products

Turn up the music with our Monkey Dee Jay Keying! Featuring a totally awesome Monkey character from our Bestie collection, this metal keychain with enamel details is perfect for adding some boppin' fun to backpacks, keys and more! Also, check out our Add-On Alpha Keychains to add a personal touch..

Add a charming touch to backpacks, keys and more with our totally adorable Fawna Deer Keychain! This metal keychain features a sweet fairy fawn character from our Besties collection and is made with enamel details for a luxurious look. Also, check out our Add-on Alpha Keychains to add a personal..

Spin and dance all day long with our magical Bonnie the Rabbit fairy keychain! Crafted with enamel on metal details, showcase this elegant dancing character on backpacks, keys and more! Also, check out our Add-on Alpha Keychains to add a personal touch by matching your initials with 3D letter charms! ..

Say hello to Sweety Panda from our Besties collection! This stylish girl loves fashion and sweet treats! Crafted with a metal base and enamel details for a luxurious finish, this keychain is the perfect accessory for any fashionista. Also, check out our Add-On Alpha Keychains to add a personal touch..

Calling All Super Hero Fans! Jump into Action and Unleash the Power of Marvel with our Limited Edition Spider-Man X Smiggle Collection. Embark on Web-Slinging Adventures with This Eye-Catching Collection. Add a little Spider-Man to all your Super Hero Adventures with our Spider-Man Mini Pen Buddy Keychain. Inside each keychain..

Unlock Epic Adventures with our exciting collection! From outer space to underwater wonders, flower power, galactic treats and cool games, there's an adventure for everyone! Color and create masterpieces with this Epic Adventures Marker Pack! It comes with 12 colored markers that can be placed inside the handy pouch. L..

Explore the world of wonders again and again! Introducing the Over and Under collection specially designed for our little Smigglers!Quench your thirst with this super cute drink bottle from our Over and Under series. It features a cute print and a foldable, easy-to-use spout with a lid to prevent spills...

Get ready for plenty of smiles and laughter with our fan-favorite Giggle Collection! Our Giggle Trolley Backpack is a must-have for school and travel. It has 2 zippered compartments with plenty of space for snacks, stationery, and more. Watch this bag easily transform from a practical backpack into a wheeled..

See the views with our Fly High collection and discover new peaks. Perfect for Smigglers who love to dream big, spread their wings, and inspire reaching for the stars! Fly High Hardtop Double Up Double the fun with our pencil case! This pencil case has the classic hardtop features but..

See the views with our Fly High collection and discover new heights. Perfect for Smigglers who love to dream big, spread their wings, and inspire reaching for the stars! Quench your thirst with our Fly High Stainless Steel Drink Bottle! The bottle's insulated, stainless steel walls keep water hot or..

Experience the wonders of legendary creatures and dancing suns in our Cosmos collection. It features a sun-kissed print, a sparkling finish, and stunning golden touches. Carry your essentials in style with our Cosmos Shoulder Bag! This sparkling bag features an adjustable strap, a main compartment, and a secure zippered pocket..

See the views with our Fly High collection and discover new peaks. Perfect for Smigglers who love to dream big, spread their wings, and inspire reaching for the stars! Quench your thirst with our Fly High Stainless Steel Drink Bottle! The bottle's insulated, stainless steel walls keep water hot or..

Inspire them to express themselves with our Freestyle collection! Wear these clothes featuring galactic wonders and illusion prints with pride and stand out from the crowd!Save space in your backpacks with our best-selling Freestyle Silicone Roll-up Drink Bottle! Stay hydrated on all your adventures and keep this drink bottle ready..

Meet our cutest limited edition collection ever with Hello Kitty! With her iconic bow and sweet charm, Hello Kitty is everyone's friend!  Show off a cat-tastic style with our Hello Kitty Character Wallet Strap! This tri-fold wallet, featuring a peach-scented Hello Kitty badge on the front cover, has a secure..

Celebrate friendship and everything about Gabby Cats with our limited edition Gabby's Dollhouse collection. Join Gabby and Pandy to explore their wonderland and meow-tastic new surprises! The Gabby's Dollhouse Reuse Me Bag, made from recycled materials, is an ideal shopping bag. Whether heading to preschool, weekend trips, or playdates, our..

Get creative with our Besties collection and have lots of fun with your friends!Write in style with our Besties Pencil Toppers! Features a cool 3D character from our Besties collection.